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Process
We follow a highly iterative User Centered Design Process that
balances-
› A creative approach
› Continuous value-addition to client's business
› Scientific approach of continuous testing and validation
Our systematic process delivers design through the following steps-
Design Requirements Gathering- "What is important?"
It is important for designers to understand needs, expectation
and desires of 3 main collaborators- End Customers (Users), Domain
Experts and Business Stakeholders. Our designers deploy various
data gathering techniques like Psychological Probing, Contextual
Studies and surveys to understand human behavior in the context
of use of the product. Gathered data is minutely analyzed and converted
into qualitative and quantitative requirements.
Interested in more details? Write
to us or give us a call.
Strategic Design- "How should we respond?"
Design Requirements present an array of problems and opportunities.
Deep understanding of needs of Users, Business Stakeholders and
Domain Experts leads to interesting discoveries. Our design experts
create an optimal strategy to respond to these. The strategies are
validated with stakeholders, reviewed with domain experts and tested
on users before they are finalized.
Interested in more details? Write
to us or give us a call.
Structural Design- "Converting Strategy into a Concept"
A Design Strategy sets overall goals, directives, expectations
and approach for design. Structural Design converts this strategy
into a conceptual blue print of the design, with definitions of
all its major functional components, categories and relationships.
This proposed Structural Design is tested on end users and iterated
for how well it fits their Mental
Model.
Interested in more details? Write
to us or give us a call.
Skeletal Design- "Converting Concept into a Skeletal
Prototype" Creating a Skeletal Design is literally
creating a 'bones and stick-figure prototype' based on the Structural
Design. This phase is a rapid prototyping phase. A lot of ideas
are created, discussed, iterated, accepted or rejected.
This 'alpha' prototype can be tested and iterated with help of users
by conducting Usability Tests.
Interested in more details? Write
to us or give us a call.
Design Implementation- "Finishing, Polishing and Finalizing"
This step involves giving flesh, skin and clothes to the
Skeletal Design. Graphics, visual art, styling, form, aesthetics,
colors and all types of attributes that cause attractiveness and
desirability are taken care of in this step.
This step leads to a high fidelity design prototype that can be
tested on users for emotional appeal, perception and brand image.
This is the final prototyping step. The design is ready to undergo
implementation and production after this.
Interested in more details? Write
to us or give us a call.
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