know what end users of your product need?
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on advantages of user studies, observation and testing
Read up more in this article by Anne
|User Studies is one of the most important and critical activities
of User Centered Design.
||‹ Design Incubator's Consultant conducts a user interview for designing
an e-governance application. Identities of users are withheld.
|› Many products face acceptance issues when end users actually
This results is increased calls to customer service, user
dissatisfaction, loss of customer loyalty, product iterations,
breakdowns and eventually lowering of product sales.
› Lower product acceptance from users typically happens due to
understanding user requirements and lack of systematically
the context of product usage.
› Product creators lose many new opportunities due to lack of
with end users.
› Product creators are not necessarily product users. Product
have invalid assumptions about what end users truly
› Design experts use several interviewing techniques to probe
into the minds
of users to understand their needs.
› Rich psycho-graphical data is gathered about work habits, behavior,
emotions, feelings, issues, expressed and unexpressed needs of users.
› Experts investigate the gaps between the vision of product
creators and the
actual need of the users.
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