|
User
Studies |
Do you
know what end users of your product need?
Find out how we can help you understand and unearth
user needs.
Write to
us. |
Case Study
on advantages of user studies, observation and testing
Read up more in this article by Anne
F Jackson. |
|
 |
User Studies is one of the most important and critical activities
of User Centered Design. |
 |
‹ Design Incubator's Consultant conducts a user interview for designing
an e-governance application. Identities of users are withheld. |
|
› Many products face acceptance issues when end users actually
use them.
This results is increased calls to customer service, user
irritation, dissatisfaction, loss of customer loyalty, product iterations,
higher product breakdowns and eventually lowering of product sales. › Lower product acceptance from users typically happens due to
lack of understanding user requirements and lack of systematically
understanding the context of product usage. › Product creators lose many new opportunities due to lack of
direct contact with end users. › Product creators are not necessarily product users. Product
creators may have invalid assumptions about what end users truly
want. › Design experts use several interviewing techniques to probe
into the minds of users to understand their needs. › Rich psycho-graphical data is gathered about work habits, behavior, emotions, feelings, issues, expressed and unexpressed needs of users. › Experts investigate the gaps between the vision of product
creators and the actual need of the users. |
 |
©
Design Incubator R&D Labs Pvt Ltd. | Disclaimer |
|